In 2009 Spoods started to develop a software with the core idea to enrich users by offering video campaigns matching the editorial content.
As we wanted to also offer videos in a nice, non-intrusive way it was logical to us to only start the video on user ́s initiative – which also reduces CO2 emissions drastically.
By offering direct access to more information or services offered by the brand we are convinced to not only serve users but also advertisers interest in the best possible way.
Last but not least it ́s the core mission of Spoods to support publishers to refinance high quality journalism as a indispensable element of democratic societies.
This can easiest be achieved by matching a campaign to the editorial content: Topic targeting at article level instead of user targeting. No cookies needed, no user data used! Full privacy for users but at the same time a perfect match to users interest at the right time. Feel free to contact us for more information!